Meet The Vicious Demand Of The Brunch Industry Crafting biscuits & the best breakfast restaurant franchise.

Own A Fast-casual Franchise With Vicious Biscuit

It's time the entire U.S. experiences the tastes and hospitality we offer down South. Vicious Biscuit seeks hardworking entrepreneurs and multi-unit franchisees to spread our wildly infamous food and craveable concept across the country. We're especially interested in entrepreneurial pioneers seeking an unbeatable ground-floor opportunity. If that sounds like you, let’s talk.

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By submitting this form, you agree that Vicious Biscuit may call, email, and/or send text messages to you for education and marketing activities related to your inquiry. We will only use this data for the purposes of determining if you are a suitable candidate to become a franchisee of Vicious Biscuit. At no time will we use the data for any other purpose. Data and message rates may apply.

The Notorious Numbers

$1.9M+ Average Gross Sales¹
$294k+ Average EBITDA²
$380B+ QSR Market Revenue³

Winning Ingredients For A Biscuit Franchise

The quick-service restaurant franchise with a full-service frame of mind.

This may be our first biscuit revolution, but we’ve got plenty of experience. Our team has played integral roles in the massive success of brands like McAllister’s, Chick-fil-A, Marco’s Pizza, and YUM! Brands, to name a few. In short, we know what it takes to succeed in restaurant franchising. Vicious Biscuit is primed for aggressive growth across the United States, with single- and multi-unit franchising opportunities currently available in many states nationwide.

Our playful, laid-back vibe was meticulously designed to stand out in every market. The brand is welcoming yet edgy and worthy of every mention on social media. It takes many years to inspire customers and achieve the authentic following, rebellious brand presence, and accolades Vicious Biscuit now enjoys.

Vicious Biscuit Franchise Benefits

Work-life Balance

Our franchisees enjoy a better work-life balance thanks to our breakfast and lunch hours. Restaurants close by 3 p.m. daily—no night shifts are required.
Supportive And Seasoned

Our network of pioneering entrepreneurs and leaders are excited to provide support as you get in on the ground level of something special. They’re always available for advice or to answer your questions.
Franchisees Come First

Our brunch revolution goes beyond amazing biscuits—it starts with our hospitality. Helpfulness is at the heart of our culture, and we extend it to our franchisees and their teams.
Fresh Perspective

Our co-founder and CEO, George McLaughlin Sr., uses his expertise as a seasoned franchisee in the QSR space to help shape a business model that prioritizes franchisees.

A Biscuit That Rises Above

Where the breakfast franchise experience meets big business.

Hospitality
Our brand is renowned for authentic hospitality. We take our Southern roots seriously, providing a warm, heartfelt experience that customers can't wait to repeat. Our commitment to exceptional service is matched only by the irresistible taste of our signature biscuits, made from scratch each morning.
Flavor
Guests can start with our fan-favorite, sweet Vicious Beignets or go savory with mouth-watering fried green tomatoes and hush puppies. Of course, our biscuits steal the show as the base of a menu bursting with fresh flavors and new twists on breakfast classics, while innovative, handcrafted cocktails keep a smile on everyone’s face!
Service
We’ve created operational processes to serve up quality with an extra side of quickness—our kitchen and dining areas are designed for efficiency, and our unforgettable food makes up just 28% of the average cost of goods sold. With every bite, customers will savor a delicious meal while you revel in a smart business decision.

Connect With Us

"The Vicious Team has been invaluable. There is absolutely no way we would be able to open without them."
Carl Albright, Multi-Unit Franchisee

Fierce Support For Vicious Franchisees

As we lead this rapidly growing biscuit revolution, don’t worry– you'll have our high-touch support system behind you every step of the way. While many of our franchisees have food service experience, Vicious Biscuit plays by its own rules. At our South Carolina headquarters, you'll dive into our culture and the fine art of Southern hospitality during comprehensive franchisee training. You'll never feel alone throughout your franchise journey, as you'll have ongoing support, resources, and additional training.

We also offer extensive marketing training to help you ignite the biscuit revolution–before and after opening. We're committed to equipping you with the tools you need, and our hospitality extends to our franchisees, too.

Ready to join the brunch industry's $14.6 billion market?

Join Us

Y’all Need A Biscuit Franchise

A vicious candidate has a “Can Do Attitude,” previous restaurant industry experience, understands customer-facing industries, and is passionate about serving others while creating memorable experiences. Experience managing multiple units is ideal but not a deal breaker. Here are the financial requirements:

$1 Million
Minimum Net Worth⁴
$750,750 - $1,475,416
Initial Investment Range⁴
$300k
Liquid Net Capital⁴

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